Every flower tells our history: deep origins, dedication and the desire to bring beauty and harmony into the lives of those who choose us.

Giovanni Vecoli is much more than a shop: it is the symbol of a family dream, born in the fields and fostered with love. Today, as then, we transform flowers into timeless emotions, handing down a tradition which continues to blossom, generation after generation.

From the heart of Viareggio, Giovanni Vecoli carries on a century-long tradition of passion for flowers and floral art. We offer services for every occasion: from single flowers to refined compositions, from wedding arrangements to yacht decorations. A young and qualified team takes care of every detail, transforming every request into a unique creation.